This week Apple has launched a full new line of iPods, including a touch screen model with wireless capabilities.
The new touch-screen iPod has many of the features of the iPhone including Internet connectivity using wi-fi technology. Moreover, Apple said iTunes will let iPhone users turn songs into ring tones and sell songs wirelessly to the iPhone and touch-screen iPod.
In addition, Apple has radically reduced the price of the 8GB iPhone from $599 to $399. As expected, the cut in price disappointed early adopter customers who bought the iPhone two months ago for $200 more. However, Apple CEO Steve Jobs, made a good move on time by offering these customers a $100 voucher to compensate for the inconvenience.
The price cut positions Apple’s iPhone closer to other smartphones including Palm’s Treo and Motorola’s Razr2, although it has less impact on firms like Nokia (the market leader), Samsung, or LG, because they have a wider range of phones than Palm.
Apple projected 1 million units sold by the end of September and 10 million by the end of 2008. Will it reach its expectations? Stay tuned.