Sunday, July 22, 2007

Simpsons Movie Marketing Campaign

simpsons movieThe 20th Century FOX is doing a great job at promoting its new Simpson's movie coming out in theaters next Friday, July 27.

kwik-e-mart 7-elevenAs part of a very creative marketing campaign, FOX partnered with convenience store chain 7-Eleven and turned a dozen stores into Kwik-E-Marts (the Simpsons' fictional convenience store run by Apu).

miguel's simpsons avatarThe more than 6,000 remaining 7-Elevens across United States will still sell Simpsons-related food and drink, including Buzz Cola and KrustyO's cereal, which have previously only been seen on the TV show.

Moreover, FOX's official Simpsons' Movie website allows users not only to watch the movie trailer, or taking a virtual tour around Springfield, but also playing games online and even creating your own personalized Simpsons' avatar.

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