Ask.com, the fourth most used internet search engine in the US has recently made a move to differentiate itself from big competitors Google, Yahoo and Microsoft. The new service, called Ask3D, aims to make it easier for users to find what they are looking for. Instead of showing only website links, the results page is split into three tabs that also display a list of related searches and results from blogs, videos, photo, news and shopping sites. The feature is very similar to the recently-launched Universal Search by Google, which integrates videos, photo, news and other content into conventional search results.
The new layout is significantly less cluttered than the previous one, and integrates a feature that allows users to choose between 10 different skins to change the “look” of the page.
Ask executives have stated that even if it does not take market share away from Google, Yahoo and Microsoft, the redesign can still succeed if the company just slightly increases the number of times its existing users visit the site.
The company is currently running a $100 million marketing effort, involving both online and offline creative, to advertise the new search engine.
3 comments:
Hilktoult
awpf
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