Friday, May 11, 2007

Search Engine Market Share

Google the kingGoogle’s share of online searches continues to grow. According to Hitwise, an internet monitor which collects data directly from ISP networks, Google accounted for 65.2% of all U.S. search queries for the month of April. Yahoo, MSN and Ask.com received 20.7%, 8.5% and 3.7%, respectively. Check out the chart I created to make it more visual:search engine market shareAmong the top 4 search engines, Google is the only one to increase its share of searches (by 11%) from a year earlier, when it accounted for 58.6% of all U.S. searches.

With such a dramatic dominance, it is not surprising that industry giants Microsoft and Yahoo are considering a possible merger in order to take on Google. Moreover, Google’s recent acquisition of DoubleClick for $3 billion, positions the search giant not only as the world’s most used search engine, but also as the online advertising king.

Will Microsoft-Yahoo talks end up in a real deal? More on this topic coming soon… Stay tuned! feed of the world according to me

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Where is Google?

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