Sunday, February 4, 2007

Super Bowl Day

What an amazing show! Although I am not that much of a Football fan (I am from Europe where Soccer is definitely the sport to follow) I have to recognize that I was amazed for the spectacular atmosphere of the Super Bowl final between the Indianapolis Colts and the Chicago Bears.SuperBowl XLI

Being in America and not watching the most popular sporting event of the year would have been inexcusable. :-P So I got some snacks, installed myself comfortably on my couch and spent the rest of the Sunday afternoon in front of the TV, watching the big game.

It’s unbelievable how many advertisings I got to watch today! They were all generally very creative and, considering the high TV ratings of such a popular event, I can say they are not precisely cheap... With as many as 90 million viewers in the United States, it is not only the premier sporting event but also the Super Bowl of advertising.

NFL FootballOk, so here is the fact: Super Bowl advertising prices this year attained a record $2.5 million for a 30-second spot, beating $2.4 million last year. Not bad, huh…?

Despite of the price, it seems that it is still the most effective vehicle for those advertisers that want to reach a massive audience as quickly as possible.

Anyways, congratulations Colts!

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