Saturday, February 24, 2007

Google Gulp

I found something that really caught my attention while surfing the internet. On April 2005, Google announced Google Gulp, smart drinks designed to “Quench Your Thirst For Knowledge”.

At Google our mission is to organize the world's information and make it useful and accessible to our users. But any piece of information's usefulness derives, to a depressing degree, from the cognitive ability of the user who's using it. That's why we're pleased to announce Google Gulp (BETA)™ with Auto-Drink™ (LIMITED RELEASE), a line of "smart drinks" designed to maximize your surfing efficiency by making you more intelligent, and less thirsty.

The product was launched as a normal BETA version of a Google product. For this particular case, they included an introduction of Google’s Gulp features, product details of the 4 great flavors available, Frequently Asked Questions, and even Google Gulp’s Privacy Policy.

Google Gulp Drink in four flavours

This, of course, was simply part of another Google’s hoax in an attempt to trick the audience into believing that this new false product is real. This is not the first time Google does something similar though:

  • In 2002 it was the Pigeon Rank, where Google reveals the technology behind its PageRank System. Google touts the benefits of this cost-effective and efficient means of ranking pages, and reassures readers that there is no animal cruelty involved in the process.
  • In 2004, the Google’s Lunar/Copernicus Center; Fictitious job opportunities for a research center on the moon. Luna/X (a reference to the Windows XP visual style and Mac OS X) is the name of a new operating system they claimed to have created for working there.
  • And later in 2006 it was the turn of Google Romance; On April Fool's Day, a parody of online dating, the Google Romance, was announced on the main Google search page with the introduction, “Dating is a search problem. Solve it with Google Romance.” It pretends to offer a “Soulmate Search” to send users on a “Contextual Date”.

However, I find this incredibly interesting. Google has become much more than the world’s favorite search engine. It’s a software developer, a books publisher, a hardware seller, a video distributor and much, much more. A complete list of more than 80 Google’s products and services can be found on Wikipedia.

Google gulpWith such an unstoppable rhythm of innovation and undeniable valuable brand equity, I would not be surprised if Google eventually makes a move into the Drinks Market or any other unimaginable industry.

Actually, the idea of taking advantage of Google’s brand awareness and moving into the consumer products sector makes a lot of sense to me. Let’s not forget that, even with its numerous new launches, Google generates the big majority of its revenue from its main service (Search) through on-line advertisement and, finding ways of monetizing the rest of its products has been, and still continues to be, one of the company’s greatest challenges.

Sunday, February 18, 2007


Success sign… is, of course, the word of the week. In general, success is the achievement of one's aim or goal. It is often used specifically to mean financial profitability. People who achieve their goals are frequently termed “successes” as well.

  • "A person is only as big as the dream they dare to live." - Unknown
  • "Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it." - Lou Holtz
  • "All big things in this world are done by people who are naive and have an idea that is obviously impossible." - Charles Hamilton

  • "Don't bother to just to be better than your contemporaries or predecessors. Try to be better than yourself." - William Faulkner
  • "Good is the enemy of great. Most people will look back and realize they did not have a great life because it's just so easy to settle for a good life." - Jim Collins, author of Good to Great
  • "If at first you don't succeed, destroy all evidence that you tried." - Steven Wright
  • "Man is happy only as he finds work worth doing — and does it well." - E. Merrill Root
  • "Opportunity is missed by most people because it's dressed in overalls and looks like work." - Thomas Edison
  • "Success is the ability to go from one failure to another with no loss of enthusiasm." - Winston Churchill
  • "Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." - Stephen King
  • "To succeed in life, you need two things: ignorance and confidence." - Mark Twain

Saturday, February 17, 2007

Celebration Weekend

Hi everybody!

I have some really good news and wanted to share them with all of you. It is official: I got a job! Starting February 26th, I will be working as a Research Analyst (Strategic Resources) for Zenith Optimedia, a media agency, in the San Francisco office.

ZenithOptimedia is part of the world's largest media services group. Fully owned by Publicis Group, our 169 offices in 64 countries ensure that we are able to offer a top level service wherever our clients require it.

We offer a wide range of services, from the development of communications strategy, through executional planning, negotiation and implementation. We also coordinate campaigns across countries and regions, linking with clients in the way that best meets their individual needs. Our service is underpinned with the latest in research, tools and systems.

Alcatraz prisonI am looking forward to starting and I intend to put all my years of education, experience and skills into my new role. It has been a long tough way throughout my job hunting process, with thousands of interviews, eternal waits and numerous study sessions which for sure helped me gain a lot of experience… However, I am just so happy it isGolden Gate over and moving into a new episode in my life.

By the way, I want to use the occasion to thank those who supported me so much and believed in me from the very beginning, especially to the closest ones. To all of you, thank you.

Ok, so here is how I celebrated the great event this weekend. First, I had diner in my favorite restaurant in San Francisco. Have a look at the menu (it is simply irresistible). The next day, relaxing sightseeing tour around the city. I included a couple of pictures I took late in the afternoon.

What a beautiful day!

Sunday, February 11, 2007


Patience... is the ability to endure waiting, delay, or provocation without becoming annoyed or upset, or to persevere calmly when faced with difficulties.

I determined it as the Word of the Week. I hope you like the following quotations relating to Patience:

  • "Patience is the best of qualities; he who possesses it possesses all things." - Anonymous
  • "All command patience, but none can endure to suffer." - Thomas Fuller
  • "We shall sooner have the fowl by hatching the egg than by smashing it." - Abraham Lincoln
  • "Patience and diligence, like faith, remove mountains." - William Penn
  • "Our patience will achieve more than our force." - Edmund Burke

Sunday, February 4, 2007

Super Bowl Day

What an amazing show! Although I am not that much of a Football fan (I am from Europe where Soccer is definitely the sport to follow) I have to recognize that I was amazed for the spectacular atmosphere of the Super Bowl final between the Indianapolis Colts and the Chicago Bears.SuperBowl XLI

Being in America and not watching the most popular sporting event of the year would have been inexcusable. :-P So I got some snacks, installed myself comfortably on my couch and spent the rest of the Sunday afternoon in front of the TV, watching the big game.

It’s unbelievable how many advertisings I got to watch today! They were all generally very creative and, considering the high TV ratings of such a popular event, I can say they are not precisely cheap... With as many as 90 million viewers in the United States, it is not only the premier sporting event but also the Super Bowl of advertising.

NFL FootballOk, so here is the fact: Super Bowl advertising prices this year attained a record $2.5 million for a 30-second spot, beating $2.4 million last year. Not bad, huh…?

Despite of the price, it seems that it is still the most effective vehicle for those advertisers that want to reach a massive audience as quickly as possible.

Anyways, congratulations Colts!